The Public Relations Specialist supports growing brand awareness through a multi-faceted approach including oversight of all NYCM social media channels; maintain NYCM Blog; build and uphold the NYCM Insurance reputation within the media.
Study objectives, policies, and company needs to assist in cultivating public relations strategies that influence public opinion and promote products, ideas, and services.
Duties & Responsibilities:
Collaborate amongst organization to develop social media, website content, intranet content, agency communication, and customer communication to promote and enhance the NYCM brand.
Assist Public Relations Supervisor with strategies that influence public opinion and promote products, services, and NYCM brand.
Integral member of NYCM Blog, including writing and publishing blog articles, utilizing search engine optimization (SEO), and assisting in tracking of analytics.
Write and distribute press materials including press releases, proactive pitches, and any other media communication in collaboration with Brand Management, other divisions, and management.
Provide written drafts and key talking points for management.
Crafts consistent organizational voice and tone to meet key marketing and branding objectives.
Coordinate content creation, schedule, and monitor social media networks including but not limited to: Facebook, Twitter, Instagram, LinkedIn, Pinterest.
Identify opportunities to collaborate with third party vendors to achieve branding and public relations needs.
Establish and maintain relationships with consumers, community, employees, and media.
Back-up to Event Coordinator to oversee external events and functions when multiple events occur on simultaneous dates.
Maintain targeted media list.
Other duties as assigned.
Requirements:
High School diploma and four years' experience in communications, public relations or a closely related field OR a Bachelor's degree in Bachelor's in communications, public relations or a closely related field.
Valid NYS Driver's License with an acceptable driving record.
Qualifications & Skills:
Computer proficiency and technical aptitude.
Preferred proficiencies in the following applications: Hootsuite, Facebook, Twitter, Instagram, Pinterest, LinkedIn, Blogger, WordPress, Slack, Asana, Google Analytics, Microsoft Office Suite, PR Newswire
Strong writing, editing, and presentation skills.
Strong communication skills
Excellent project management and time management skills
Strong organizational and prioritization.
Detail oriented.
Work independently and in a team environment.
Ability to make timely, accurate decisions.
Ability to work on large strategy plans as well as day-to-day tasks.
Ability to think both creatively and strategically.
Ability to oversee events that deliver measurable results and meet objectives.
Maintain a professional appearance and demeanor at all events.
Prior work experience or knowledge of the insurance industry is a plus.
Ability to have basic insurance related conversation with customers and potential customers while in the field.
Flexible and open to change as job structure and responsibilities may periodically shift.
***Please attach a writing sample you have written along with your application.
Examples of a writing sample would be a press release, a blog post, a social media post or any other writing sample you have written.
Payband 4 / 37.
5 hours per week / Hybrid
Salary: $35,057- $63,103
Accepting applications through: 2/21/24
Behaviors
Preferred
Thought Provoking: Capable of making others think deeply on a subject
Team Player: Works well as a member of a group
Loyal: Shows firm and constant support to a cause
Innovative: Consistently introduces new ideas and demonstrates original thinking
Functional Expert: Considered a thought leader on a subject
Enthusiastic: Shows intense and eager enjoyment and interest
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
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